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“One California. Two Wheels. Three Riders.” (123) is a bike ride to create awareness,
understanding, and promote racial and ethnic diversity. California is home to a diverse
population. This diversity enriches the fabric of the community and enhances the quality
of the workforce. While the recent world events have unified our nation, they have also had
a somewhat divisive impact. Hate crimes, and subtle but more pervasive acts of workplace
discrimination and prejudice in day to day life, have increased substantially. This has
been particularly harmful to people who “appear to be” of Middle East descent – including,
but not limited to Sikhs, Hispanics, and of course, Arabs. This bike ride is a modest
attempt to do our share to make this world a better place.
123 bike ride…
... will take place December 18th to 25th as three cyclists (and a crew member) will
travel approximately 500 miles from Monterey to Los Angeles.
... is about raising money to fight ignorance and misguided prejudice.
... will increase awareness and knowledge among the general public about the various ethnic groups.
... will attempt to create better understanding for each other among our fellow citizens.
... will provide motivation for others to work towards similar causes.
With a modest budget of $3366.00 and the ambition three people, the 123 bike ride will
go a long way (!!!) in creating more harmony in this great state of California.
The Riders
Chiranjeev Kohli, Ph.D., is an award winning professor of Marketing at Cal State Fullerton.
He is an avid bike rider, and has completed two “centuries” (100 miles in a day).
If you are interested in this adventure, please contact Dr. Chiranjeev Kohli for exact dates and more details. We plan to cover your expenses for the ride. ckohli@identitypulse.com.
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